William Hill Australia and CrownBet will merge into BetEasy
The Canadian company The Stars Group acquired earlier this year CrownBet and William Hill Australia, with the purpose of merging into the Sportingbet brand, Just Horse Racing reports. However, rival bookmaker Sportsbet won a temporary legal order blocking rival CrownBet from changing its name.
CrownBet was originally called BetEzy before Matt Tripp purchased the bookmaker in 2014 and rebranded as BetEasy before partnership with Crown Group was formed after they purchased a majority holding. The partnership between Tripp and Associates and The Stars Group decided to revert back to the original name instead of pursuing with a legal battle to use Sportingbet.
Punters can create an account with CrownBet which will automatically be rolled over to Beteasy when the new branding of the site goes live.
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