The content includes information familiar to those who use a British or Irish race card, including silks, form, comments, verdicts and star ratings. Providing reliable information to customers, leaving them better informed and more knowledgeable on the upcoming races.
The content is available for South African racing now and a number of territories, including USA, France and Australia, will be released in the coming months. All international content can be accessed through one integration of the Racing Post API.
Speaking about the South African content, Racing Post B2B Head of Digital, Will Fyler, expects international racing to provide similarly impressive results to British and Irish racing content.
Fyler said: ‘’The value of content has never been higher with so many companies operating in such a small space. Our content differentiates bookmakers and retains customers on sites for longer. The international content provides customers who may not have previously bet on racing outside of Britain and Ireland with reliable knowledge and tips from a brand they can trust.’’