Bet365 enters Mexican market with TV Azteca's gambling subsidiary

Bet365 made its Mexican debut through a new partnership with TV Azteca’s gambling subsidiary, Ganador Azteca. The new market domain, bet365.mx, will complement the UK’s operator to expand its profile across the LatAm region. The news follows on from bet365 securing its partnership license from the gaming regulatory body DGJS (by its acronym in Spanish), which belongs to the Mexican Ministry of the Interior.

Last September, DGJS granted Ganador Azteca the right to establish a casino property in the Yanga province in the state of Veracruz, a 25-year gaming license that would be expanded to allow for online gambling provisions.

The operator launches in Mexico at a time where ministers of the governing PT Labour and Morena coalition government are taking part in discussions to develop new mandates, which would see a complete revamp of Mexico’s gambling regulatory framework, as reported by SBC News. A revamp of gambling laws could see the federal government clash with Mexican regional executives, who at present hold provincial autonomy on regulating gambling services and tax collections.

Furthermore, it was revealed earlier this month that bet365 was amongst the at least eight international operators competing to secure one of the seven Buenos Aires Province online gambling licenses, branded as “Hillside” and partnering with local bingo operator Pasteko SA. In Europe, bet365 recently moved several operations from Gibraltar to Malta due to Brexit uncertainties.