Digitain expands Africa presence with Westernbet partnership

Multi-channel sports betting and casino platform provider Digitain has integrated with Nigerian operator Westernbet.

Digitain’s latest agreement sees the company continue its rapid expansion on the African continent with its award-winning full turnkey solution. Encompassing sportsbook, casino, payment gateways, sports data and statistics, Westernbet is also set to benefit from Digitain’s full-service enterprise tools for mobile, desktop and retail channels.

The integration brings with it an opportunity for the company to enter into the Nigerian market, world-renowned for its dedicated football fans and legions of punters, while introducing Westernbet’s fans to one of the world’s leading sportsbook offerings.

Covering 65 sports and 7,500 leagues, it offers more than 3,000 betting markets, covered by over 400 in-house risk managers and sports traders. Westernbet will be able to offer odds on 35,000 live events each month, with a casino solution that boasts more 3,000-plus games from major casino suppliers (such as Novomatic, Microgaming, NetEnt and Playson).

Commenting on the deal, Ajay Tripathi, Managing Director of Westernbet said: "We are happy to announce our agreement with Digitain, and to have their Full Turnkey Solution. The technical solutions of the Sportsbook, as well as Scoreboards on our website display real-time match details using graphics and statistics are intuitive and easy to use, and are sure to be a real hit with our players from day one.”

Suren Khachatryan, Digitain CEO, stated: “We are delighted that our industry-leading solution is going from strength-to-strength the world over. Africa is a key market for us and we’re looking forward to this being the first of a few announcements on the continent in the coming months. Stay tuned for more news soon enough!”

The announcement follows a particularly busy few months for Digitain, which has seen it expand its global footprint from Europe, through Asia and on to LatAm as well as Africa, as well as the opening of its first UK office.