Greentube integrates slots with 888casino

Greentube, the Novomatic Interactive division, has gained significant momentum in the UK over the last year by securing several key partnerships with major domestic brands. Its online adaptations of popular land-based titles, in addition to its recent releases, are now available through 888’s casino and bingo products and are set to go live soon across the operator’s rapidly growing multivendor platform. 

Classic games such as Book of Ra deluxe, Lucky Lady´s Charm deluxe, Sizzling Hot deluxe and Reel King have already been made available, highlighting 888’s ability to integrate new technologies and suppliers for its players.

This new partnership will allow 888 to continue integrating both the freshest technologies and highest quality gaming content.

Michael Bauer, CFO/CGO at Greentube, said: “Adding 888 to our network of operators underscores the strong performance of our games in the UK – a market where our expertise, bolstered by Novomatic’s reputation in the land-based arena, separates us from the crowd. 888’s presence on the global stage will also serve as a strategic advantage as we continue to grow our footprint in new territories and expand our distribution network with industry leaders.”

Guy Cohen, SVP of B2C at 888, said: “Greentube not only offers an impressive interactive offering, but also expertise of the UK market which made this partnership seamless throughout the integration process. We look forward to launching Greentube’s portfolio across our international platforms where we are confident its engaging and innovative titles will continue to deliver great results.”