Before the end of the month
Online casino advertisers allowed to appear on Google Ads in four U.S. states
The Gambling and games policy page will be updated when the policy goes into effect.
2019-12-06
Reading time 30 seg
The search engine giant will update the Gambling and games policy to allow online casino advertisers to appear on Google Ads in Delaware, Nevada, New Jersey, and Pennsylvania.
In December 2019, Google will update the Gambling and games policy to permit state-licensed entities to promote online casinos in Delaware, Nevada, New Jersey, and Pennsylvania. Advertisers must apply for certification.
The update will also integrate the US Sports Betting beta into the Gambling and games policy. The Gambling and games policy page will be updated when the policy goes into effect.
Google’s first steps into sports betting advertising came earlier this year when their beta program opened up to licensed operators in three states. That list of states has since lengthened.
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