BtoBet partners with principal retail casino in Tanzania

BtoBet announced on Wednesday a deal with WinPrincess, the principal retail casino in Tanzania. Through this partnership, the land-based casino will be diversifying its operations, incorporating the digital channels to its retail business strategy.

Operating 32 casinos in 15 countries across 4 continents, the integration of an omnichannel approach to its retail casino in Tanzania will be the first step for the group as it seeks to expand its global operations to the digital channels.

Guven Eraslan, Executive Coordinator of the WinPrincess Group, stated that the investment in the Tanzanian iGaming industry will see the group not only focus on the online casino aspect but will also branch out to other verticals primarily sportsbook: "Like any other company we need to grow to continue to exist. Therefore, we cannot afford to miss any of the opportunities that lie ahead of us."

Eraslan added that Tanzania’s betting industry has more than doubled in the last three years. "Moreover, three of the fastest-growing cities in the world are in Tanzania, and thus we firmly believe that Africa is a safe bet if you need a good start in the iGaming industry."

Alessandro Fried, BtoBet’s Chief Executive Officer, said: "The brand and the reputation that WinPrincess have built in the land-based casino sector across a multitude of countries speaks for itself. Just like BtoBet, they continuously pursue innovation, placing utmost importance on their player experience."

Fried noted that WinPrincess will further build on its strong presence in Tanzania, whilst targeting further online growth in the medium term through its vast land-based casino network.