Esports Entertainment Group appoints industry veteran at Vie.gg

Esports Entertainment Group announced Tuesday that Magnus Leppäniemi has joined the company as Vice President of Marketing and Head of Esports at Vie.gg. 

Leppäniemi is a gaming industry veteran and brings more than 20 years of sales and marketing experience. “Magnus is a proven marketing executive with invaluable knowledge of the gaming and esports industry,” said Grant Johnson, CEO of Esports Entertainment Group. “Over more than two decades in gaming, Magnus has built an extensive network of relationships that could provide tremendous value as we execute on our global growth strategy.”

Since beginning his career in the gaming industry in 1996, Leppäniemi has sold and managed global esports partnerships for major brands and partners like Intel, BenQ Zowie, Electronic Arts, Activision, ESL, and the NBA. Prior to joining Esports Entertainment Group, Leppäniemi was Global Sales Director for Wehype. Previously, he served as Sales Director North America at DreamHack, a Swedish production company specializing in esports tournaments and other gaming conventions. 

“I’m very excited to join the Esports Entertainment team,” commented Leppäniemi. “As the first online betting company to list on NASDAQ, the company has a great pedigree that we can continue to build on. We want to build trust with the players, fans, teams, publishers, and the community and give them a unique esports experience. Esports betting is here to stay, and we want to build the premier platform in the industry that benefits the gaming and esports communities. I look forward to accelerating our marketing efforts, refining our go-to-market models, and building out our esports initiatives.”