MelBet enters Kenya's online sports betting market

European sports gaming firm MelBet has opened an office in Kenya’s capital Nairobi. This week, the online gaming company, which is also a La Liga media partner, officially launched its Kenyan sports betting platform melbet.ke, which will offer local punters the ability to game and place wagers on an international scale. 

The platform offers over 2000 events daily, Cashout, Boosted odds, Live-in-play betting, VIP gaming, E-sports wagering, among others. Already available on mobile, PC and Android App, MelBet has confirmed that it will be accessible on Opera Mini in a few days, The Standard reports.     

Before venturing into the Kenyan market, MelBet has had a strong presence in Africa with its operations in Nigeria, Ghana and Uganda.

The gambling company has kicked off operations with a number of bonuses, and a 100% refund is also guaranteed for first-time players whose multi-bet loses by 1 game. There is a MelBet loyalty club where customers will earn points for every time they stake or deposit. MelBet also officially launched its affiliate program where they will be assigned a personal affiliate manager. 

As part of MelBet’s soft launch, the firm will be undertaking a CSR initiative across various slums in the capital city of Nairobi to re-sensitize citizens on the pandemic of Covid-19 as well as encouraging the youth to come out and showcase their talents in the various sports disciplines.

Speaking from the Kenyan office, MelBet Kenya Head of Operations Henry Omollo said: “This is only the start of MelBet in Kenya. Our focus is on the people of Kenya and we are extremely delighted to offer Kenyans a product that is reliable, affordable and most importantly trustable to the Kenyan people. Our sole purpose is to promote responsible gaming while creating multiple opportunities for the Kenyans. Our Affiliate partnership program is very open to anyone and our rates are amazing and unmatchable in this country.”