Pariplay expands in Romanian market with 888casino partnership

Pariplay has announced its further expansion in the Romanian market through a partnership with 888casino.

The agreement will see Pariplay’s portfolio of exciting casino games become more widely available in the Romanian iGaming space and builds on its initial introduction in Q1 2020. The partnership also marks Pariplay’s third and largest Romanian partner since being granted its Romanian license by the Romanian National Gambling Office (ONJN) in July of 2019 and expands on its existing partnership with 888casino, where Pariplay today is live in several key regulated markets.

Pariplay is launching the partnership with Mystic Manor and Dragons of North, one of their most popular titles, and will be rolling out another 13 shortly thereafter, including the proprietary Wolf Riches and branded Bloodshot: Rising Spirit. This leading casino content will be added to 888casino’s offering of over 650 games from a multi-vendor platform of providers.

Founded in 2013, 888casino is one of the industry’s most highly regarded online casinos, evidenced by its win for ‘Casino Operator of the Year’ at the 2019 EGR Operator Awards, where it was recognised for excellence in gaming across multiple criteria. 

The Romanian market has been flourishing in recent years, reporting 9 billion RON in annual turnover in 2019, with continued growth since 2014.

Guy Cohen, SVP, Head of B2C at 888 Holdings said: “We’re very excited to expand our partnership with Pariplay, which have already been welcome additions to our portfolio of casino games across several of our key regulated markets. This partnership will see us integrate a selection of their most popular titles for 888casino in Romania with additional titles planned for the months ahead, ensuring our players maintain a sense of anticipation for more releases down the line.”

Adrian Bailey, Managing Director at Pariplay said: “We’re confident that partnering with a brand that has reputation of 888casino will significantly strengthen our position in the Romanian market. The steady release of new Pariplay content on 888casino will be instrumental in providing Romanian players with innovative games to enjoy while also expanding the reach of our content throughout regulated Europe.”