Norwegian monopoly operator improves offering with Genera Networks and Greentube

Norwegian monopoly operator Norsk Tipping has strengthened its online casino offering through a new co-operation with Swedish provider Genera Networks and Greentube, the Novomatic Interactive division.

After a public procurement process in competition with leaders of the industry, Genera was selected as the only new partner of Norsk Tipping. Genera Networks and its sub-contractor Greentube will provide casino titles as well as other online games to Norsk Tipping starting from early 2021. The contract is valid for up to eight years with an estimated value of EUR 25 Million.

Norsk Tipping has been a Genera customer since the first contract to supply VLT content was awarded more than 10 years ago. Norsk Tipping also operates the neighbor raffle game Nabor since 2015 under a licence from Genera. 

Michael Bauer, CFO/CGO at Greentube, said: "After four months of hard work on this tender together with our partners at Genera, it is a significant achievement to win the contract against a strong line-up of competitors. Norsk Tipping is a well-respected name in the industry that needs no introduction. Being chosen as the only new provider to supply their online casino gives testament to the quality of our portfolio and reinforces our position as a market leader in igaming content."

Hans Erland Ringsvold, Head of Gaming Operations at Norsk Tipping, said: "We are very pleased to add Genera Networks and Greentube as suppliers of digital content to the Norwegian players and continue our long partnership. Their portfolio is a good match, and we look forward to providing our players with their diverse collection of world-famous titles for many years to come."

"Our unrivaled success with an average market share of 64% in the Norwegian VLT market, our understanding of the Norwegian player, and our longstanding partner Greentube ensure that Norsk Tipping will have the best online games in the coming years," said Rickard Strömberg, CEO at Genera.

The first games under the contract will be launched in early 2021 and will include some of the most successful titles from Norsk Tipping’s VLT operations, which will mark an important step in the operator’s omnichannel strategy.