The company seeks to expand its brand offerings within the city
Hard Rock gets casino premise license from The Ritz Club in London
"We look forward to expanding our brand offerings within London and bringing our award-winning hospitality, gaming and entertainment to the birthplace of Hard Rock," said Jim Allen, Chairman of Hard Rock International.
2021-01-14
Reading time 31 seg
The transaction announced Thursday will allow the brand to seek out and establish a new casino premise in London, UK.
Hard Rock International announced Thursday that it has acquired the casino premise license from The Ritz Club in London, UK. This transaction will allow the brand to seek out and establish a new casino premise in the city.
"We look forward to expanding our brand offerings within London and bringing our award-winning hospitality, gaming and entertainment to the birthplace of Hard Rock," said Jim Allen, Chairman of Hard Rock International.
As one of the world's most recognizable brands, this strategic move sets the stage for the creation of a casino that will complement the other company offerings in international gateway cities like Hollywood (Florida), New York, Paris, Amsterdam, Madrid, among others.
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