California's Cher-Ae Heights Casino launches Konami’s Synkros CMS

Cher-Ae Heights Casino and Konami Gaming announced the completed launch of Synkros at the seaside gaming destination in Trinidad, California.

Konami’s casino management system features a mix of marketing solutions to engage guests at the property—including floor-wide bonusing events, random drawings, personalized rewards, offers, among others. From Cher-Ae Heights’ 800-seat bingo hall to its 50,000 square foot gaming floor filled with more than 300 slots, the new solutions offer guests a casino loyalty experience catered to their preferences and spend. 

"This is an exciting time for us and our valued guests, as we introduce a robust new mix of system-delivered promotions to make each visit memorable,” said Ryan Sundberg, general manager at Cher-Ae Heights Casino. “SYNKROS provides a long-term, comprehensive casino systems solution with U.S.-based support, so our casino continues to operate at the highest level of efficiency and achievement for years to come.” 

With Synkros, Cher-Ae Heights Casino enjoys access to hundreds of promotional capabilities and options to tailor campaigns to diverse player segments, with tools including Advanced Incentives, random giveaways—or hot seats—, drawing tickets, SuperSeries system-delivered bonusing, among others. 

“Cher-Ae Heights Casino offers a great mix of entertainment options to guests. It’s a privilege to work with their team to highlight the casino’s fantastic offering even further, by tapping into the latest systems tools and technology,” said Jay Bertsch, Senior Vice President & Chief Commercial Officer at Konami Gaming, Inc.