BetMGM adds IMG Arena’s golf sports betting solution

BetMGM has signed an agreement to utilize IMG ARENA’s Golf Event Centre product, a front-end sports betting solution that enables interactive in-play betting on the sport.

Created in association with the world’s leading golf tours, the Golf Event Centre is a real-time experience for golf fans and bettors that provides comprehensive, shot by shot data and markets, live streaming which is purpose-built for in-play betting, and interactive course visualizations. The Golf Event Centre is available to sports betting operators worldwide where betting is legal.

“The Golf Event Centre allows us to introduce a totally new and captivating concept to BetMGM customers,” said Ryan Spoon, Chief Operating Officer, BetMGM. “It’s a product that is both useful and exciting, putting a wealth of information at players’ fingertips, with an intuitive and interactive delivery that augments golf viewing and betting.”

Max Wright, SVP Commercial of IMG ARENA, said: “BetMGM has embraced the Golf Event Centre platform that we have worked so closely with our key federation partners to create. The Golf Event Centre is an incredible product that allows operators the ability to genuinely differentiate their sportsbook offering on one of the world’s most popular sports.”

“The Golf Event Centre is a first-class product that will transcend sports betting on golf,” said Scott Warfield, Vice President of Gaming at the PGA TOUR. “BetMGM is an Official Betting Operator of the PGA TOUR and acquiring the Golf Event Centre will be a dynamic addition to its golf offering that will allow them to grow and distinguish themselves in the marketplace.”

BetMGM will also utilize IMG ARENA’s golf live streaming video feed that allows customers to closely follow golf action on two par-3 holes per week from the PGA TOUR. These holes will be captured by three cameras tee-to-green and feature dedicated shot and hole score bets for each group that arrives on tee.

In 2018, IMG ARENA was named as the PGA TOUR’s official data distributor for media and betting purposes. The official data is collected through its proprietary ShotLink system, powered by CDW. With an elaborate network of walking scorers, lasers and greenside cameras, ShotLink collects and distributes a rich set of data points from each shot in PGA TOUR competition in real time.