FanDuel to build sportsbook in partnership with the Phoenix Suns

FanDuel is the only mobile sportsbook operator to sign on to the America Gaming Association’s national campaign to promote the fundamentals of responsible sports betting through their Have a Game Plan campaign.

2021-04-19

United States

Reading time 2:09 min

The operator will open a luxury sportsbook retail location inside the Phoenix Suns Arena as part of this recent business agreement, which is expected to be completed in time for the 2021-22 NBA season.

The Phoenix Suns and FanDuel Group have revealed a long-term commerce admission partnership, nominating the Suns’ Official Sportsbook and Daily Fantasy Sports Partner. It follows the historic decision by the Arizona State Legislature and Governor Doug Ducey to pass legislation that legalizes fantasy sports and sports wagering within the state.

The panorama in the state of Arizona will change dramatically through the legalization of mobile sports betting, this also opens the door for a fan commitment revolution that will be led by FanDuel and an Authorized Gaming Operator and Official Daily Fantasy Partner of the NBA and Phoenix Suns, the Valley’s first major sports team.

Phoenix Suns President & CEO Jason Rowley stated: “This is a watershed moment for the Suns organization and our fans. FanDuel is the perfect partner as our missions are fully aligned. Simply put, FanDuel is committed to making sports more exciting while the Suns are focused on delivering exciting sports and entertainment and engaging fans at the highest level possible.”

“As we gear up to bring our best-in-class online and retail offerings to the state of Arizona, this is a momentous time for FanDuel, the Suns, and Suns fans alike. We’re excited to open a luxury sportsbook within Phoenix Suns Arena, as the beginning of a long-term and innovative collaboration that will have a lasting impact on the state,” said Mike Raffensperger, FanDuel Group CMO.

The comprehensive partnership will include the opening of a luxury retail sportsbook, which is expected to be completed in time for the 2021-22 NBA season, inside Phoenix Suns Arena, subject to regulatory approvals.

The FanDuel Sportsbook, stretching over 6,300 square feet and outfitted with spacious lounge seating at Phoenix Suns Arena, will be fans’ one-stop-shop, to enjoy Suns games, and other sporting events around the world while placing wagers on the action. The FanDuel Sportsbook Lounge will be open daily for patrons to place wagers on a wide variety of events throughout the year.

The Suns and Verizon partnership has enabled Phoenix Suns Arena to be equipped with the 5G Ultra Wideband network for steady mobile transactions through the official FanDuel Sportsbook App. Fans will be able to place bets throughout Phoenix Suns Arena on their mobile devices during game days and other hosted sporting events along with a full-service ticket window and self-service kiosks within the sportsbook. Arizona has an opportunity to become a booming market for sports betting, due to the ease and accessibility of mobile betting.

FanDuel’s fantasy sports app offers options in daily, weekly or season-long contests with cash prizes. Arizona sports fans start by downloading the FanDuel Sportsbook and FanDuel Daily Fantasy apps today on iOS and Android. Also, follow the latest news and updates around the Phoenix Suns by downloading the Official Suns' App sponsored by Verizon.

The Suns and FanDuel, as part of the association, will work together on a series of responsible gambling education activities to ensure Arizona fans enhance their sports experience responsibly.