Paysafe's Income Access and kwiff launch new affiliate program

Paysafe Group’s Income Access and UK-based sports-betting operator kwiff announced the launch of a new affiliate program.

The agreement will see kwiff use the Income Access affiliate marketing platform as well as its affiliate management services to expand its customer base across several target markets.

The launch of kwiff’s affiliate program with Income Access will provide marketing partners with access to a multi-channel tracking and reporting solution to help them make educated data-based marketing decisions. Combined with guidance from the company’s team of affiliate marketers, kwiff will have the tools necessary to achieve long-term acquisition and retention success for its product.

The kwiff sports betting app, which is complemented by a casino product, was custom-built, fully in-house, and strategically designed to deliver an engaging and superior customer experience. Through its unique design and functionality, any bet, regardless of sport, odds or stake has the potential to be supercharged the moment it is placed. The feature supercharges the odds at random with the value of the increase varying from smaller totals to those as high as 5x, 20x, or more, according to the company.

kwiff will equip its affiliate partners with the materials and support needed to craft effective marketing campaigns. Furthermore, affiliates will be able to acquire and employ guidance from an affiliate manager, who will be available to assist with creative assets and market insights. Affiliates will also have access to rewarding compensation models, as both kwiff and betkwiff will use tiered systems that give affiliates the chance to earn up to 50% revenue share.

Charles Lee, CEO at kwiff, stated in a press release: “As kwiff continues to take our product offering to the next level, we’re excited about the potential that the affiliate channel presents as well as the role that Income Access can play in helping us to optimize promotional campaigns. We know there is a huge customer base ready for a supercharged sports-betting experience and look forward to working with our affiliate partners to help make that introduction.”

Tara Wilson, Chief Operating Officer at Paysafe’s Income Access, said: “kwiff is an exciting brand with an emerging presence in the global sports-betting space and is poised for exponential growth across multiple markets. We always enjoy the opportunity to work with innovative partners like kwiff and, through its new program, our platform and team of affiliate marketing experts will help to deliver measurable results.”