Greentube partners with aggregation platform Blox to extend its reach in Italy

Greentube, the NOVOMATIC Interactive division, and platform provider BLOX have struck a new content deal. Under the agreement, the supplier will strengthen its foothold in the Italian market.

A number of Greentube’s top-performing titles including Book of Ra Deluxe, Lucky Lady’s Charm Deluxe, Sizzling Hot Deluxe, Lord of the Ocean, and Always Hot Deluxe, will initially be added to the aggregation platform and made available to BLOX’s extensive operator network.

An exclusive portfolio that encompasses all the supplier’s games series, with additional content from ‘Greentube Collections’, will be launched throughout the year.

BLOX was founded in 2020 and offers a comprehensive content aggregator platform, providing leading Italian operators with a vast range of the best casino games from the world’s most popular studios, according to the company.

Greentube has been active in the Italian market since 2018 and its content has gained a local following. The supplier’s portfolio is now live across a number of operator brands in the country.

Michael Bauer, CFO/CGO of Greentube, stated in a press release: “Italy is an important market for Greentube and our games are loved by slot fans in the country. By teaming up with BLOX, a content aggregator that has quickly established itself as a trusted and reliable partner, we will be able to swiftly reach a wider audience through some of the most prominent operator brands in the market.”

Karl Grech, CCO at BLOX, commented: “Greentube’s content portfolio is second to none with iconic titles that players know and love. Through this partnership, we will significantly enhance our current offering and provide our operator partners with unrivaled high-quality titles."