Scientific Games announces the acquisition of SportCast

Scientific Games announced the acquisition of SportCast, a sports betting software provider that encompasses outright betting, through to pre-match and in-play. The acquisition adds BetBuilder product, underlying technology, and quantitative trading models to the OpenSports product suite.

Founded in 2013, SportCast is widely recognized as the leader in sports betting player engagement through its product experiences, technologies, and pricing. They are also credited with developing the original BetBuilder product, a feature that allows players to build bets across multiple markets on a single game with instant pricing through a seamless User Interface (UI), according to the company.

Keith O'Loughlin, EVP Sports for Scientific Games said: "For sports fans, the ability to define the story of game, bet on it and watch it live has become a thrilling way to engage in the action. SportCast's technology and platforms will help us fuel the next wave of our data-driven, global sports expansion. The award-winning BetBuilder product is just the first of many innovative products that can be powered by the underlying platform for the benefit of our customers and we're thrilled to be able to roll these out."

Operators in major jurisdictions have been quick to adopt instant-pricing technology due to the profile of accumulator bets. The rollout of SportCast technology to over fifty marquee brands includes BetMGM, PointsBet, SkyBet, Tabcorp, Entain, 888, Betsson, Danske Spil, Nederlandse Loterij, and British Columbia Lottery Corporation.

The growth of pre-match, in-play, and same-game parlays in North America is accelerating. SportCast's technology is capable of processing over 12,000 bets per second across global sports including American Football, Baseball, Soccer, Basketball, Ice Hockey, and Tennis.

SportCast uses proprietary cloud-based technology and integrated machine learning models.

Jordan Levin, Group CEO, Digital for Scientific Games commented: "We're excited to welcome Ryan Coombs and his incredible team of product experts, data scientists, statisticians, and developers to the home of global sports technology. The team at SportCast shares our focus on performance-at-scale and fan engagement, and the integration of their impressive platform and innovative approach will set Scientific Games apart as we build on our market leadership."

Ryan Coombs, Managing Director of SportCast added: "Choosing the right partner to accelerate our vision was the key focus for our management team. Scientific Games' position in the global market and the profile of their customer base are second to none. We set out to re-imagine the sportsbook of the future – smart, high-margin, and simple for operators – whilst offering unparalleled next-generation experiences for players. With Scientific Games' firepower, we're set to move faster and drive deeper innovation on our journey to power the future of sports betting."