LSports names new LatAm & Iberia representative, expands global footprint

Sports data solutions supplier LSports announced the addition of its new LatAm & Iberia representative, industry expert Javier Manceñido Laczo.

The company said this appointment marks its biggest step towards those markets in recent years.

“We must keep in mind that the LatAm & Iberia economies, cultures and relationships are not the same,” Manceñido Laczo said in a press release. “It’s not possible to offer the same product or deal to every customer, they all need to be defined by our market analysis, our understanding of each operator's needs and strategies, and have tailor-made solutions based on these parameters.”

Boasting over 15 years of experience in the industry previously working at the likes of Sportradar, Optima Gaming, Genius Sports, and his control of the Spanish, Portuguese and English languages will help make LSports more accessible to its customers and enrich the company’s understanding of the market, the company explained.

Dotan Lazar, LSports CEO and co-founder stated: “I think LSports’ understanding of these markets is extremely important. In the past couple of years, we’ve had tremendous growth, we want to keep that going.”

This announcement follows LSports data exclusivity deal with AUDL as part of their objective to advance into the American market.