Luckbox to build in-house content studio with marketing agency Publishme

Real Luck Group announced a new partnership with Publishme to build its in-house content studio and deliver Luckbox's content marketing strategy.

Publishme is a full-service marketing agency that focuses on delivering results according to the needs of gaming companies and brands. Clients include Activision, Epic Games, Red Bull, MasterCard, and Unilever.

Luckbox CEO Thomas Rosander stated in a press release: "Content is a key part of our marketing mix since esports fans and gamers consume content like no other generation before them. Until now, Luckbox's growth has been primarily organic, and this partnership represents the beginning of our drive to scale our customer acquisition efforts. Our Head of Content, Nevzat Uçar, is highly experienced in delivering content that resonates with targeted audiences, especially in his prior roles at Red Bull and Riot Games. We are confident that Publishme will complement his skills to drive content that will bring esports and gaming audiences on to our platform."

Luckbox Head of Content Nevzat Uçar commented: "I'll be leading our Publishme relationship to build our exclusive, in-house content studio to convert our ideas and content strategy into action and realization. The Publishme team will support Luckbox in creating written, visual, and video content as well as graphic design, creating esports tournaments, helping with influencer management and production. They'll work with us to convey our message to the esports and gaming audience through our owned and managed channels."

Publishme CEO Özgür Özalp said: "As a marketing agency in the rapidly growing gaming and esports industry, we're always looking for new partnerships to add value to our business and deliver the best content to the gaming community on a global scale. I believe that Luckbox's s  global vision and our upcoming projects that we will develop and execute together will create a huge differentiator in terms of attracting customers. We're excited that we'll be able to share our projects and contents with the global gaming community."

Publishme Managing Partner Kerem Emre Akarlar noted: ''We work with the leading companies in the gaming industry. Our vision is to deliver the best results for our clients and provide unique experiences for the gamers on a global scale. With that perspective working with the Luckbox is a perfect match with our vision, also we are confident that Publishme and Luckbox cooperation will add value on both sides. We are so happy to enroll on a new adventure with Luckbox serving in 80 different territories of the world.''