Entain Foundation US launches ‘Gamble Responsibly America’ app

The Entain Foundation US, a not-for-profit dedicated to responsible gambling funded by BetMGM co-parent Entain, launched a new app, “Gamble Responsibly America”.  The app is the first of its kind in the U.S. and has been produced together with EPIC Risk Management and RG24/7, partners to the Entain Foundation U.S. on education projects.

The free app now available in the App Store and Google Play Store, features a series of educational resources and tools to help and support anyone facing potential issues with problem gambling. There is no requirement for people to register, and the app is unbranded, positioning the app entirely as an educative resource with no commercial benefit to Entain or BetMGM, the U.S. business it jointly owns with MGM Resorts.

Through the app, the Entain Foundation US aims to extend information and services to underpin safe play as sports-betting and gaming expand across the U.S. Through a variety of initiatives and programs in the U.S., it already provides dedicated funding to research, extensive resources, and partners with organizations to ensure protection for consumers with support from Entain, which has set a commitment to responsible gaming at its core, said the company in a press release.

Gamble Responsibly America will offer assets and information to help people gamble responsibly and provide guidance for those struggling, or who would like to understand the behavioral patterns or symptoms associated with problem gambling. It is the first free app to do this and available from the outset in both English and Spanish, to maximize its accessibility to all communities in America.

Key features of the app include:

Limits and Tools: The app informs people how they can regulate playing habits with functions like limiting deposits on a weekly basis or allotting a time-out, where logging into accounts will be restricted until a set time is complete. Most operators offer such tools, which effectively help people to control their levels of play.

Self-Assessment Quiz: Users of Gamble Responsibly America can take a quick self-assessment to understand whether their playing habits should be modified or adjusted.

Gambling Diary: Individuals can regularly input notes about gaming and betting choices. This gives users the opportunity to reflect on the decisions and investments being made and adjust if needed.
Behavioral Callouts: Users can learn more about potentially harmful behaviors, or markers of concern, to be aware of when betting and gaming. These can include, frequency of play, failed deposits, multiple payment methods, and more.

LiveChat: A 24/7 live chat feature is available to connect individuals with helpline specialists. The live chat function within the app routes to the National Council on Problem Gambling’s live chatline, which is open 24 hours a day, seven days a week.

Extensive Information and Resources: Finally, throughout the app users can find a comprehensive list of where to find additional information and assistance, videos on the importance of responsible gambling, and more. Three videos giving more information about responsible gambling are directly accessible via the app.

Entain Senior Vice President for American Regulatory Affairs and Responsible Gambling and Trustee of the Entain Foundation U.S. Martin Lycka, noted: “We are incredibly proud to be launching the Gamble Responsibly America application as our commitment to responsible betting and gaming is unmatched within the industry. Through this first-of-its-kind app, we are determined to continue helping individuals by providing the resources and programs necessary to ensure everyone is betting and gaming responsibly.”

Prior to the launch of Gamble Responsibly America, Entain announced a series of partnerships and programs, including, a player education initiative around sports betting with professional sports leagues and colleges across the US with EPIC Risk Management; a cross-border responsible gambling tool with PlayPause; and, a five-year research initiative with the Division on Addiction at Cambridge Health Alliance, a Harvard Medical School teaching hospital to better understand problematic and addictive behaviors.

Gamble Responsibly America is available for download on iPhone and Android via the AppStore or PlayStore. Additionally, BetMGM will provide information and links to the app on all of its responsible gaming web pages.