Better Collective to host first multi-market Bookmakers Awards at iGB Live!

Sports betting media group Better Collective has underlined its support for September’s co-located iGB Live! and iGB Affiliate Amsterdam events, which will be held from September 28 to October 1 at the RAI, Amsterdam.

The media group has confirmed it will be using the platform provided by iGB Live! to launch a major new customer initiative.

The Head of Strategic Events at Better Collective Shona ODonnell, said: “We are delighted to receive confirmation that iGB Live! will take place as scheduled in Amsterdam. As the first whole industry in-person event it will be an important milestone for the iGaming industry to come back together to meet in person discussing interesting themes and future developments in the industry. Because of the significance of this event, we are also delighted to confirm that we will be hosting the first multi-market Better Collective Bookmakers Awards 2021 on the 28th of September in connection with iGB Live! – we simply cannot wait to meet with and celebrate with partners in Amsterdam. More information will come, so stay tuned!”

The news comes as the Dutch government confirmed new regulations sanctioning the use of an entry pass that uses the CoronaCheck app to confirm whether a visitor has either tested negatively to Covid, been fully vaccinated, or has recovered from Covid-19. Implementing the pass enables live events to take place without social distancing or the mandatory use of face coverings. It also means that pre-Covid capacity levels will apply.

The Portfolio Director responsible for iGB Live! and iGB Affiliate Amsterdam Naomi Barton, said the relaxation in regulations is being welcomed by all sections of the industry.

She confirmed: “Our customers have been waiting for news like this and it appears that the sun is, at last, shining on live events. Better Collective is just one of the brands aiming to make a big impression at iGB Live!/iGB Affiliate Amsterdam and using the platform both events provide to reconnect with the iGaming industry after such a long time. It’s also hugely encouraging that the hospitality sector in Holland, including restaurants, pubs, and other catering outlets, has fully reopened.”

Barton added: “The entire industry will be focused on Amsterdam including businesses from the land-based sector wanting to meet with the main i-gaming players in order to explore diversification strategies and opportunities to deploy their brands online. There’s huge pent-up demand in the industry and the latest developments to come out of the Netherlands are helping to build a real sense of momentum.”