Bragg Gaming names new CCO eyeing expansion plans in North America

Bragg Gaming Group has appointed Chris Looney as Chief Commercial Officer.

Looney brings a wealth of gaming industry experience, having previously held progressively senior roles at Microgaming, and prior to joining Bragg held the position of Commercial Director at Red Tiger Gaming.

In his role, Looney will work closely with Bragg Gaming's CEO to develop and execute Bragg’s expansion plans in new regulated markets, including the growing U.S. market. Bragg believes the addition of Looney will help advance Bragg’s position in the North American B2B iGaming space.

Bragg recently entered into a definitive agreement to acquire U.S. iGaming technology and content supplier, Spin Games and completed its acquisition of Nevada-based slot studio Wild Streak Gaming. Bragg expects the acquisitions to broaden Bragg’s proprietary content and technology offerings to service markets in the U.S., Europe, and globally.

Bragg also owns ORYX Gaming, an established European iGaming turnkey solution provider, offering proprietary, exclusive, and aggregated casino content, player account management (PAM), player engagement and data platforms, as well as managed marketing and operational services.

The CEO of Bragg Gaming Richard Carter, said: “We’re thrilled to welcome Chris to our management team. He has an impressive track record of driving growth and success, and his extensive industry knowledge will be crucial as we continue to expand globally into key markets such as the U.S., the U.K., Italy, Canada, and anticipated new market openings such as the Netherlands.”

Looney commented: “Bragg presented an opportunity I couldn’t turn down. The company’s global presence and proprietary product and content portfolio in the B2B iGaming space provide a solid foundation for further expansion into new markets. In North America in particular, jurisdictions continue to evolve, regulate and open up. Bragg is well-positioned to succeed in these markets and I’m excited to be part of the game plan.”