Bally's rebrands Casino KC in Missouri

Bally’s Corporation has rebranded its Casino KC, previously known as Isle of Capri, as groundbreaking for its $40 million redevelopment project nears. 

The Rhode Island-based operator announced the changing of its property’s name on Monday, and revealed that it will now be known as Bally’s Kansas City Casino. 

The company has already replaced the building’s exterior entrance sign on Monday, but the full rebranding will not be completed until the first half of 2022, as it will also include a reskinning of the casino’s riverboat-themed exterior to replace it with modernized color-changing angled panels and a 35,596-square foot retail and dining frontal addition. 

The groundbreaking, which is open to the public, is scheduled for 11 a.m. August 18th, and the construction is expected to last a year. 

In a press release, Bally’s Corp. CEO, George Papanier spoke about this rebranding and restoration of the facility. 

“We are proud to bring the Bally’s brand to Kansas City as part of what we believe will be a transformative redevelopment of the property. This represents an exciting time for our customers as we have several new and engaging experiences planned for the property, which will generate additional excitement on the Berkley Riverfront”.

The redevelopment project counts with a $40 million budget and includes new property expansion, new restaurants, expanded amenities and new retail offerings. The second phase of the development includes a seven-story, 150 room hotel and a 3,000 seat amphitheater.