Chelsea FC signs three-year deal with Parimatch's betting tech division

 Chelsea Football Club, 2020/21 European champions, announced Monday the signing of a three-year contract with the technology and betting company Parimatch Tech, a Parimatch International (PMI)'s subsidiary which promotes the Parimatch brand globally, and provides marketing solutions in the betting and entertainment industry. 

During the next three seasons, Parimatch will use Chelsea’s brand and a wide array of digital, social and logistical assets to create mutual branding opportunities. 

We're riding high on the news that Parimatch Tech has signed a partnership agreement with none other than @ChelseaFC!

It's a perfect match as both of us strive for greatness and, most importantly, we were both born to win. Click here: https://t.co/RYwyQHnd2I pic.twitter.com/Pevw5X92Q6

— Parimatch Tech (@ParimatchTech) August 9, 2021

Parimatch’s CEO, Anton Rublevskyi, spoke in a press release about this new partnership. 

“Chelsea’s distinct flair, determination and passionate spirit are a perfect complement for Parimatch’s sporting enthusiasm and ambition. Being named an official partner of the European Champions for 2020/21 is a huge honor and responsibility for the brand we represent globally”, he pointed out. 

Guy Laurence, CEO at Chelsea FC, also commented on this new deal. “Last year was immensely successful for Parimatch as they expanded and opened new markets, while launching several game-changing projects. Chelsea also showed its excellence, becoming European champions for the second time in our history! We are excited and proud of this partnership and the opportunities it brings”.

Besides Chelsea, Parimatch has concluded partnership agreements with other football clubs such as Juventus, Leicester City, and Everton and works with several sports federations. It works with a vast amount of ambassadors. Parimatch’s roster of champions includes MMA's Conor McGregor, UFC fighters Petr Yan and the Shevchenko sisters, and even Mike Tyson.