Pragmatic Play partners with Codere to enter Spanish and Colombian markets

The content provider for the iGaming industry, Pragmatic Play, announced Monday the expansion of its partnership with Codere, which involves the entry of the company into Colombia and Spain.

This comes as a strengthening of the existing relationship between the two parties, which currently sees the supplier providing games to Codere’s customers in Mexico. This agreement represents more commercial growth for Pragmatic Play, as it expands its footprint in regulated markets worldwide. 

After a completed direct integration, players in Spain and Colombia will be able to access Pragmatic Play’s complete slots offering, including “Wolf Gold”, “Sweet Bonanza” and “Fruit Party 2”. 

In an official press release, VP Commercial Strategy and Operations for Pragmatic Play, Bhotesh Maheshwari, spoke about this expansion. 

“Our relationship with Codere has been strong in Mexico and we’re delighted to expand this further into the key regulated markets of Spain and Colombia”, he stated. “Our products have been very well received by Codere customers and we look forward to enjoying this growing partnership”.  

Casino Product Manager at Codere, Sarit Adania, added “it is an important step for us as our partnership grows and we look forward to bringing amazing gaming experiences to our customers”.

Pragmatic Play is currently producing up to five new slot titles a month. The company also delivers Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.