The global gambling operator expands its current casino offering

EveryMatrix and Kindred sign games distribution agreement for the U.S. market

“This partnership further enhances EveryMatrix position to become the leading technology provider in America,” said Erik Nyman, President Americas at EveryMatrix.
2021-08-18
Reading time 1:32 min
Kindred will have the option to add more vendors as they become available through the supplier’s iGaming Integration Platform, Casino Engine. EveryMatrix expects U.S. to become “the largest regulated online gaming market in the world" over the upcoming years and plans to invest heavily in licensing efforts to gain access.

EveryMatrix and Kindred have signed a games distribution agreement for the U.S., both companies announced August 17.

By having reached this agreement, global gambling operator Kindred Group will expand its current casino offering by integrating iGaming technology supplier EveryMatrix’s own proprietary games from Spearhead Studio and Armadillo Studios.

Furthermore, Kindred will have the option to add more vendors as they become available through the supplier’s iGaming Integration Platform, Casino Engine, which features “the largest library on content in the industry” supported by a “comprehensive cross-vendor bonusing system,” describes a press release.

Erik Nyman, President Americas at EveryMatrix, said: “Kindred Group is one of the earliest adopters of iGaming and sportsbook globally and been very successful since the inception.”

By having secured this agreement, EveryMatrix expects to supply a large selection of games to appeal Kindred’s U.S. players. “This partnership further enhances EveryMatrix position to become the leading technology provider in America,” added Nyman.

The company expects U.S. to become “the largest regulated online gaming market” in the world over the upcoming years and is heavily investing in licensing efforts to gain access.

As part of these plans, the group engaged in licensing processes including New Jersey and Pennsylvania, where Kindred operates. EveryMatrix’s string of investments into the gaming development sector started in 2019 by launching Spearhead Studios.

Earlier this year, the company invested in Armadillo Studios, with the intention of developing online casino games based on the U.S. market-specific game logic and player preferences, based at the company’s headquarters in Florida.

On the partnership, Manuel Stan, SVP USA at Kindred Group, commented: “We are very excited to partner up with EveryMatrix and bring the top-quality content from Spearhead Studios and Armadillo Studios to our U.S. customers.”

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