Play Alberta launches first sports betting program with NeoPollar Interactive

Alberta Gaming, Liquor, and Cannabis (AGLC) launched on Wednesday Play Alberta’s first sports betting program in partnership with NeoPollar Interactive LLC, which is jointly owned by Pollard Banknote Limited and NeoGames S.A.

Albertans can now log on to playalberta.ca, the province's only regulated online gambling website, to place wagers on sporting events related to popular professional sports leagues, such as the NHL, NBA, NFL, and MLB, as well as other fan favorites, like NCAA football and European soccer.

AGLC's sports betting service leverages NPi's NeoSphere iLottery Technology and the Advanced Betting Platform and trading services offered by B2B sports betting provider, Sporting Solutions.

Acting President and CEO of AGLC, Kandice Machado, said: "AGLC is continuously looking for ways to improve Play Alberta, and adding sports betting to the website will give consumers expanded gambling entertainment options. Play Alberta Sports Betting will take the existing sports betting market that players are familiar with and introduce a modern option that presents Albertans with choice and convenience in a safe and regulated environment."

Liz Siver, General Manager at NeoPollard Interactive, commented: "NPi continues to expand and enhance our products and services in order to give Albertans a unified online gaming experience across lottery, casino, and now sports betting. As AGLC's online operating partner, NPi provides a complete 360° solution, including state-of-the-art technology, our Power Suite of operational services, and engaging digital game content. We are proud to now offer a state-of-the-art sports betting program in conjunction with Sporting Solutions that is sure to appeal to sports enthusiasts and increase revenue for good causes in Alberta."

Andy Wright, CEO at Sporting Solutions, stated: "We are very excited to work with AGLC and NPi to launch Alberta's first regulated online sportsbook. With the recent legalization of single-event wagering in Canada, this is the ideal time for Play Alberta's launch. We are confident that our technology and sports betting expertise will bring a dynamic and compelling offering to Albertans."

The introduction of sports betting marks the latest in a series of enhancements that NPi has brought to Play Alberta. In addition to sports betting, NPi has worked with AGLC to launch online lotto games, slots, instants, and virtual and live dealer table games, all of which provide income to the General Revenue Fund within Alberta's regulated gaming environment.