Caesars inks access to Genius Sports’ official sports data content

Genius Sports announced Tuesday a new agreement with casino-entertainment company Caesars Entertainment. 

Under the terms of this new deal, Caesars’ portfolio of casinos, sportsbooks and wagering entities will have access to Genius Sports’ entire official sports data content offering, including customer acquisition tools and fan engagement solutions. 

Genius Sports data feeds will support the Caesars trading and sportsbook platform by providing access to official NFL products, including official live sports data feeds. In addition, Genius will become a programmatic advertising partner to Caesars Entertainment and supply its latest marketing technology to drive customer acquisition, engagement and retention for Caesars’ digital sportsbook and casino products, powered by data science and analytics. 

In April 2021, Caesars Entertainment was selected as one of the NFL’s official sports betting partners. As an extension of that partnership, Caesars and Genius Sports now have entered into a deal to further Caesar’s official NFL-backed sportsbook offerings, by leveraging NFL official data, Next Gen Stats, and other offerings.

Alongside NFL content exclusive to Genius Sports, Caesars will gain access to official data-powered in-play content for other US and global sports, including NASCAR, English Premier League, Argentine and Colombian soccer, as well as Liga MX.

Kenneth Fuchs, Head of Sports for Caesars Entertainment, spoke in a press release about this new deal and said: “True to the Caesars experience, it’s our goal to treat our sports bettors like royalty. We know how exciting NFL betting is for our players and through our partnership with Genius, we can now provide bettors with the live NFL data they need to make wagers like a true Caesar. We look forward to improving our NFL sportsbook offerings through this partnership by giving customers a more engaging and exciting way to play.”

Mark Locke, CEO at Genius Sports, added: “Acquiring and retaining fans now requires a broader suite of innovative and interactive engagement tools than ever before. We are thrilled that Caesars Entertainment has recognized our investment in official sports data as it fuels the next generation of fan experiences. Our range of live sport, in-game betting products and media services will support Caesars’ acceleration of its U.S. market growth, through exciting new brand, acquisition and monetization opportunities.”

Christopher Halpin, NFL Chief Strategy & Growth Officer, noted: “We are excited to see the continued growth in the relationship between Caesars and Genius, two key strategic League partners. NFL fans expect the best, and the combination of their data, capabilities and resources ensure they will provide our fans with exceptional betting experiences.”