Genius Sports to power Penn Interactive's Barstool Sportbook

Official data, technology and commercial partner Genius Sports announced Thursday that it has entered a long-term partnership with Penn Interactive to provide official data and fan engagement solutions for the company’s Barstool Sportsbook.

Under the terms of this deal, Genius Sports will provide Barstool Sportsbook with official data, including access to select official sports data from the U.S. and international sports leagues. Barstool Sportsbook currently operates in nine U.S. states, including Pennsylvania, Michigan, Illinois and New Jersey. 

🗣️ “Delivering official data to our growing, loyal audience will provide tremendous wagering opportunities for our users."

👉 Our new deal with @BSSportsbook will deliver official NFL, EPL & NASCAR betting products to their dynamic audience. More here: https://t.co/sE6QEqyT6Z pic.twitter.com/rwi16FEioB

— Genius Sports (@GeniusSports) September 9, 2021

Across player acquisition, engagement and long-term retention, Barstool has also partnered with Genius Sports for its marketing and engagement strategy. The deal makes Barstool the latest U.S. sports betting brand to adopt Genius Sports’ official sports content, which includes NASCAR’s full suite of official data powered-in-race betting markets, launched in partnership with Genius Sports in 2020, as well as the NFL’s real-time statistics, proprietary Next Gen Stats (“NGS”) and official sports betting data feed. 

Genius will also provide Barstool with its global official sports data portfolio from other top leagues including the English Premier League, Liga Mx and Argentine and Colombian soccer. 

In an official press release, Jon Kaplowitz, Head of Penn Interactive, spoke about this new partnership and said: “We are excited to be partnering with Genius Sports for official data beginning with tonight’s kickoff. Delivering official data to our growing, loyal audience will provide tremendous wagering opportunities for our users.  We also look forward to reaching sports fans who may not yet have experienced the Barstool Sportsbook through access to marketing inventory on NFL digital properties from Genius Sports.”

CEO at Genius Sports Mark Locke added: “Our partnership with Penn Interactive will provide one of the fastest-growing and most innovative sports betting brands with unique content across the whole player experience. Barstool Sports is uniquely positioned in the U.S. market, appealing to a dynamic and passionate fan base. With Genius’ official sports data, next-generation marketing and fan engagement solutions, we look forward to supporting Barstool Sportsbook’s U.S. expansion.”