G3 Esports to develop its wagering platform alongside Comtrade Gaming

G3 Esports announced Wednesday that it has entered into partnership with Comtrade Gaming, an online iGaming technology provider, marking Comtrade’s first foray into the United States market.

Under the terms of the agreement, the two companies will work to provide player account management and back-end infrastructure for G3’s upcoming esports wagering platform. Once launched, G3’s new esports platform will leverage Comtrade’s enterprise-level services to allow players to engage with esports.

According to a statement by the company, G3 intends to “establish itself as the first fully licensed esports company in the world”, after having helped facilitate the first legal esports betting event in New Jersey, in conjunction with Allied Esports. The Counter-Strike: Global Offensive Legend Series tournament ran September 1-13, 2020.

In an official press release, G3 Esports CEO Anthony Gaud spoke about this new partnership and said: "When choosing partners for our forthcoming esports wagering platform, it is critical to find organizations that understand what is required to safely and responsibly operate a regulatory-compliant online gaming platform”. 

“G3 considers player protections the number one priority. We have engaged in extensive discussions with regulators and legislators in multiple states to ensure we create the most robust technology possible to protect problem gamblers and prevent underage gamers from gaining access. Comtrade's expertise in the online gaming industry is unmatched and we're very excited to work with them to build a first-of-its-class offering for esports wagering", he added.

Steven Valentine, CCO for Comtrade Gaming, also commented and said: "We are absolutely thrilled to be working with G3 Esports and providing their igaming platform. It's very rare to find something truly new and unique in the gambling space but the proprietary esports content that G3 are creating combined with how it will engage with players is absolutely breaking new ground. They have assembled a team of leading experts in many fields and we are very proud this is our first platform partnership in the USA. We look forward to the launch in New Jersey and then rolling it out across additional states."