MGM and BetMGM named official partners of AGA’s responsible gaming campaign

Have A Game Plan aims to promote responsible sports wagering to new consumers and seasoned bettors.

2021-09-24

United States

Reading time 1:18 min

MGM Resorts and BetMGM will promote responsible gaming education throughout the year by providing useful information, tools, and resources on its apps and websites, as well as through MGM’s GameSense program, which focuses on conversations with players about how to gamble responsibly, based at each property's M life Rewards desk.

MGM Resorts International and BetMGM have joined the American Gaming Association (AGA) as official partners of its Have A Game Plan mission. Have A Game Plan aims to promote responsible sports wagering to new consumers and seasoned bettors.

The announcement coincides with the AGA's Responsible Gaming Education Week (RGEW). Throughout RGEW, MGM Resorts and BetMGM are sharing important responsible gaming tips and information through its social media channels. MGM Resorts and BetMGM will continue to promote its responsible gaming education throughout the year by providing useful information, tools, and resources on its apps and websites.

Richard Taylor, Responsible Gambling Program Manager of BetMGM, said: "We are proud to become a partner of such an important initiative for the industry. Through GameSense, we are committed to doing our part in creating a fun and safe experience for customers."

GameSense is a program developed and licensed to MGM Resorts by the British Columbia Lottery Corporation (BCLC), focusing on positive, transparent, and proactive conversations with players about how to gamble responsibly. The program comes alive through personal interactions between guests and trained staff based at each property's M life Rewards desk. In addition to speaking to trained employees, known as GameSense Advisors, guests can also utilize interactive GameSense touchscreens and educational materials, and other resources found at the M life Rewards Desk.

Garrett Farnes, Responsible Gaming Compliance Manager at MGM Resorts, commented: "This partnership complements our ongoing commitment to GameSense. GameSense has been an instrumental part of the MGM Resorts guest service model since 2017, helping customers understand the risks, where to get help, and ultimately, how to keep gaming fun."