Entain Foundation to back AGA’s responsible gaming campaign “Have a Game Plan”

As part of Responsible Gaming Education Week 2021, global sports betting and gaming operator Entain is backing the American Gaming Association's (AGA) "Have a Game Plan. Bet Responsibly." public service campaign through its not-for-profit organization, the Entain Foundation U.S.

Entain's "Gamble Responsibly America" app will feature the campaign, which educates sports fans on responsible sports betting, while HaveAGamePlan.org will highlight the first-of-its-kind app. BetMGM, which is jointly owned by Entain and MGM Resorts International, is also backing the AGA Have A Game Plan campaign.

Martin Lycka, Entain Senior Vice President for American Regulatory Affairs and Responsible Gambling and trustee of the Entain Foundation U.S, said: "Our Responsible Gambling programs and AGA's initiatives, including Have a Game Plan, are completely aligned. The more we can repeat the message of responsible gambling across multiple channels, like the Gamble Responsibly America app and Have A Game Plan, the better our customers' experience will be."

AGA Senior Vice President Casey Clark, commented: "Working with the Entain Foundation to provide consumer education tools and resources benefits both customers and the long-term sustainability of the legal, regulated market. Enabling this market to continue its growth requires a collective, balanced approach to fan and bettor engagement. We are excited that Have a Game Plan continued to be adopted by a wide array of businesses with an interest in getting sports betting right."

Entain and EPIC Risk Management and RG24/7, which partner with the Entain Foundation U.S. on responsible gambling education and projects, launched the Gamble Responsibly app in the U.S. in June. The free app, available in the Apple App Store and Google Play Store, features a series of educational resources and tools to anonymously help and support anyone facing potential issues with problem gambling. The unbranded app is an educational resource with no commercial benefit to Entain or BetMGM, the U.S. sports betting and gaming business it jointly owns with MGM Resorts International.

"Gamble Responsibly America" offers assets and information to help people gamble responsibly and provide guidance for those struggling, or who would like to understand the behavioral patterns or symptoms associated with problem gambling. It is the first free app to do this and is available in both English and Spanish, to maximize its accessibility to all communities in America.

AGA's Responsible Gaming Education Week, from September 19-25, educates consumers on responsible gameplay and highlights responsibility's central role to the industry.

Sports betting is currently legal and operational in 26 states and the District of Columbia providing 113 million Americans with access to sports betting in their home state.