Bally's enters NHL sponsorship market with Nashville Predators

The Nashville Predators and Bally's Corporation announced Thursday a new partnership that designates Bally’s as an Official Sports Betting Partner and the Official Free-to-Play Partner of both Nashville Predators and Bridgestone Arena.

This alliance will run through 2025 and grants Nashville Predators intellectual property rights to Bally’s, as well as it provides access to team logos, marks and content; marking Bally’s first partnership with an NHL franchise and its first with a professional sports team in Tennessee. 

The #Preds and Bally's Corporation announced today entry into a partnership designating Bally's as an Official Sports Betting Partner and the Official Free-to-Play Partner of the Nashville Predators and Bridgestone Arena. https://t.co/hoZDMw1u7a

— Nashville Predators (@PredsNHL) October 21, 2021

As the first offering in this cooperation, Bally’s will soon launch Smashville Selector, a free-to-play game that allows fans to compete for unique prizes. Available as an app on Android and iOS, Smashville Selector challenges players to answer five predictive questions ahead of select Predators games.  Prizes will be awarded to the top competitor after each game, with a grand prize distributed to the highest-scoring Predators fan at the end of the season.

Smashville Selector is the latest offering in Bally's product line of dynamic mobile sports apps, following this summer's release of the free-to-play Bally Sports Trivia and real-money sports betting app Bally Bet in Colorado and Iowa. The Bally Bet sportsbook app is expected to launch in Tennessee in 2022.

In an official press release, Predators Executive Vice President and Chief Revenue Officer Chris Junghans spoke about this new alliance and said: “From the moment sports betting launched in Tennessee, we've wanted to align with dynamic companies that will help us bring the best fans in sports even closer to the game we all love”. 

“We've found just that with Bally's Corporation and Bally Bet, who we're thrilled to welcome to the pro sports landscape in our state for the first time. Bally's unique approach to content integration and brand alignment through their broadcast partnerships is going to be a game changer. We are excited to be one of the first teams to partner with Bally on this unique and exciting endeavor”, he added.

"The Nashville Predators occupy a special place in sports fans' hearts across Tennessee and their Bridgestone Arena provides a unique and electric atmosphere. It will be a great venue in which to market our brand, especially when combined with Predators game broadcasts on Bally Sports South," commented Adi Dhandhania, Chief Operating Officer of Bally Interactive, the company's digital division.