SuperBook integrates Paysafe's payment suit in Colorado and New Jersey

Paysafe is launching with SuperBook Sports in Colorado and New Jersey, the specialized payments platform announced on Tuesday. The sportsbook is plugging into Paysafe’s technology in both states, combining a comprehensive suite of payment methods in one single interface.

Players wagering with Superbook Sports’ online and mobile sportsbook in Colorado and New Jersey can now select from a full range of traditional and alternative payment methods, said Paysafe. Its platform “will strengthen” the sportsbook’s relationship with existing and future customers, given payments’ established role “in supporting player acquisition.”

“Frictionless payments and payouts in particular are the most important factor for American sports bettors when selecting a gaming brand,” claims Paysafe. It is prioritized over brand reputation, promotions, competitive odds, and sports markets offered, according to the company’s Q4 2020 research.

“We’re excited to partner with SuperBook Sports, which has already shown strong growth in the Colorado sports-betting market,” said Zak Cutler, CEO of North America iGaming at Paysafe. “We’re confident that our payment platform, with its state-of-the-art analytics suite, will help SuperBook Sports build on its initial success through 2022”

Paysafe’s back-end analytics and reporting suite will allow the operator to analyze and optimize individual payment methods and the brand’s overall payment offering. Additionally, by leveraging Paysafe’s expertise in gaming-specific risk and fraud, the platform’s infrastructure will protect the brand and secure players’ data.

“Payments are a critical part of the wagering experience, and we’re very focused on strengthening our payment offering and the overall depositing experience for our customers,” said Jay Kornegay, Executive Vice President at SuperBook Sports. “It was a logical next step to partner with Paysafe.”

The company is building on its 35 years of sports-betting experience through its flagship operations in Las Vegas to now expand its presence nationwide. An initial launch in Colorado in October 2020 was followed by New Jersey in August this year.

Through its upgraded mobile presence, the sportsbook’s app and website enable customers to bet on local, national and international sports markets, including NFL, NBA, NHL, MLB, college football and soccer.

Via the new Paysafe partnership, players access a broad range of depositing and payout choices, including credit and debit cards processed through the Paysafe gateway, online bank transfer, and alternative methods such as the Skrill USA digital wallet, and Paysafecard eCash solution, plus third-party solutions.