Playmaker acquires Brazilian media company Grupo SuperPoker

Playmaker Capital Inc. announced on Thursday the acquisition of Brazilian media company Grupo SuperPoker which provides a suite of online poker websites, social media pages, and online streaming services, producing an extensive library of high-quality video and editorial content for poker fans in Brazil, one of the largest poker markets in the world. 

Playmaker’s wholly-owned subsidiary, Futbol Sites will manage the day-to-day operations of SuperPoker and its suite of products. SuperPoker generates 15 million annual visits and 1.25 million unique annual users across its properties. Monetization efforts of SuperPoker assets will be transitioned to Playmaker Bench, Playmaker’s proprietary monetization technology stack.

Playmaker’s acquisition of SuperPoker adds a team of over 15 experienced sales and gaming-related content experts based in São Paulo, Brazil.

SuperPoker is the official Portuguese language streaming platform for the Brazilian Series of Poker (BSOP), European Poker Tour, Pokerstars Players Championship, World Series of Poker - Brazil Circuit, and the Pan-American Poker Tour (PAPT).

Jordan Gnat, Playmaker CEO, said: “Poker players are sports fans and sports fans are poker players. Playmaker is building an ecosystem of engaged fans and this overlap provides our fans with additional content to enjoy and provides our betting and advertising clients with another avenue to reach their target audiences. Brazil is a key market for us and we will continue to focus on it.

Gnat continued: “I am also thrilled to welcome Igor Trafane [SuperPoker Founder and CEO] to the Playmaker family. Igor’s influential presence in the Latin American market is unmatched and he will be a tremendous complement to our business in the region.”

Igor Trafane founded SuperPoker and owns several poker and gambling-related assets in Brazil including H2 Club, the BSOP, PAPT, and Flush Tour. He was the founder and the first President of the Brazilian Poker National Federation and is the current President of the Pan-American Poker Confederation. He will continue to work with the Futbol Sites team to support and grow its presence in the Brazilian market.

Igor Trafane commented: “I am passionate about poker and I am passionate about soccer. This partnership brings these passions together. I have known Jordan for many years from his days at Stars Group and we have strong mutual respect and admiration for each other, and now this opportunity allows us to work together again as partners. My business group has more than ten companies, from poker tournaments to live poker clubs, poker supplies, and more. Our media business needed a strategic relationship for the future. Playmaker is that partner and I am in for the long run to help grow this business as a shareholder.”

Pursuant to the terms of a purchase agreement dated November 3, 2021, Playmaker acquired 100% of Spkr Midias E Eventos Ltda. and Editora Flop Ltda for an aggregate consideration of up to US$4.25 million. The purchase price consideration consisted of a payment of US$1.75 million in cash, the issuance of US$1.5 million of Playmaker common shares at the Canadian dollar equivalent of CAD$0.68 per Playmaker Share and up to a maximum of US$1.0 million in the form of an earn-out, payable to the sellers upon SuperPoker achieving certain revenue targets over the two-year period following closing. In addition, the sellers are eligible to receive a commission bonus based on sales that exceed US$0.8 million.