Caesars Sportsbook engages in a first-of-its-kind deal with the Mannings family

Caesars Sportsbook announced Tuesday the signing of the Mannings first-of-its-kind partnership between a sports betting company and a sports family, which will see Archie, Peyton, Eli and Cooper Manning join Caesars in its expansion across the country. 

Under the terms of this deal, the Mannings are now featured in advertising, and will make live event and commercial appearances. They will be incorporated into a wide array of fan engagement opportunities made possible for sports bettors using the company’s loyalty program, Caesars Rewards. Members will have the chance to interact directly with the Mannings in various ways through upcoming activations. 

The Mannings will also serve as ambassadors for Caesars’ focus on responsible gaming. They will highlight the resources that Caesars Sportsbook provides bettors to stay in control of their gaming. The Caesars Sportsbook app features responsible gaming tools as part of its offering, including self-imposed time limits, deposit limits and spending limits. 

🚨 @EliManning with breaking news!

THE MANNINGS ARE ALL CAESARS!#CaesarsSportsbook pic.twitter.com/EvmFAMK1HX

— Caesars Sportsbook (@CaesarsSports) November 9, 2021

This partnership also builds upon the already established relationship between Caesars and the family as the company operates the Mannings Sports Bar & Grill out of Harrah’s New Orleans. 

In an official press release, Co-President of Caesars Digital Chris Holdren spoke about this alliance and reflected: “This isn’t the typical partnership between a sports betting company and major talent. We're welcoming the most acclaimed family in football history to be integrated holistically into the Caesars family. Archie, Peyton, Eli, and Cooper are extraordinary people who are champions of their communities and we're honored to partner with such a prestigious group of individuals."

For 35 of the NFL’s 102 seasons, there was a Manning family member starting at quarterback in the league. During their careers, Archie, Peyton and Eli combined for 48 seasons, 653 games, four Super Bowl championships, 20 Pro Bowls, 152,874 passing yards and 1,030 passing touchdowns. 

Even after he retired 37 years ago, Archie is the second-leading passer in New Orleans Saints history. Peyton, who starred in Indianapolis and Denver, was named NFL Most Valuable Player five times, two more than any other player in league history. Eli owns almost every passing record from his time in New York and is one of five players to be named Super Bowl MVP multiple times. 

Peyton and Eli are the only brothers to win the Walter Payton NFL Man of the Year Award, the league’s most prestigious honor, which recognizes a player for his excellence on and off the field. The Mannings have been involved in local charitable and civic involvement in New Orleans, and Caesars has also committed to supporting the family’s charitable initiatives. . 

Peyton Manning commented: “We’re excited to partner with the team at Caesars Sportsbook. We’re looking forward to interacting with their customers who love sports and love football, and we know Caesars has a lot of fun initiatives planned. They place a strong emphasis on community impact, and we appreciate their support of causes that are important to us”.