CasinoTop.com acquires CasinoTopp.net in €3M deal to expand Nordic presence

Canadian online casino resource CasinoTop.com has acquired CasinoTopp.net in an effort to gain a leading position in the Scandinavian online casino market, the company announced on Monday. Following this acquisition, the business now expects CasinoTop.com Scandinavia to exceed €3 million in revenue by the end of 2022.

The acquisition has proved to be a strategic one given CasinoTopp.net’s status as one of the most visited Scandinavian online casino sites, explains a press release. The purchase involved total upfront payments of €10.5 million, and will provide CasinoTop.com “with a geographic foothold” in the region, as the company looks to expand its services “to new emerging markets.”

Headquartered in Norway, CasinoTopp.net is a platform that offers content related to casinos including bonuses, welcome bonuses, free spins and offers. Its casino experts team help gamers find online casinos through reviews of sites and games offered.

By having acquired it, the move now positions CasinoTop.com "to take the pole position" in the Scandinavian market, the company claims. It will also make the site “the outright leader in Nordic SEO online casino industry player acquisition.”

As part of the deal, all Scandinavian journalists from CasinoTopp.net have now become part of the CasinoTop.com team. Moreover, CasinoTopp.net will merge SEO 301 with CasinoTop.com, resulting in all content currently seen on CasinoTopp.net soon being available on CasinoTop.com.

"We are very pleased to announce our acquisition of CasinoTopp.net and our continued global expansion," said Reza Shojaei, the CEO and editor of CasinoTop.com. "Our goal is to make CasinoTop.com the most trusted online casino site and this is a giant leap towards realizing this goal.”

The company finds a strategic market in Scandinavia given how consumers there tend to have stable jobs with high levels of disposable income. This, along with the “relatively progressive” online gaming laws in Scandinavian countries, makes it “a thriving market” for online casinos.

“We look forward to leveraging the regional expertise of CasinoTopp.net to scale our platform across Scandinavia,” Shojaei added. “With this acquisition, we have strategically expanded our geographic footprint into one of the fastest-growing marketplaces across the globe.”

Founded in 1998, CasinoTop.com currently offers reliable casino information through its website to gamblers in more than 100 countries across the globe. The company sees North European markets as important to its operations as they are widely considered to be amongst the most profitable in the European iGaming business.