Betsperts buys sports betting and fantasy football subscription platform 4for4.com

Betsperts Media & Technology Group announced Tuesday it has closed on an acquisition agreement of 4for4.com, a sports betting and fantasy football subscription service.

This acquisition will provide Fantasy Life App and Betsperts app customers an immediate increase in content while creating the platform for continued expansion for Betsperts. 

Reid Rooney, CEO and Co-Founder of Betsperts, said:"The addition of 4for4 brings premium content to our users, bolsters our user base, and builds our financial relationship with customers. We have seen tremendous success this football season with the integration of 4for4. 

All three properties (4for4, Betsperts and Fantasy Life) will have record revenue in 2021, according to Rooney.

As a web-based sports betting and fantasy football research, analysis and information site, 4for4.com provides accurate rankings, insightful analysis, and decision support tools with the purpose of enabling subscribers to improve in their betting and fantasy football endeavors.

Josh Moore, owner and editor for 4for4, spoke about this acquisition and said: "We're excited to join a growing team in the Betsperts ecosystem. With Matthew Berry on board, and more resources now available to us, we can't wait to take 4for4 to the next level and help shape the bright future of Betsperts Group."

This announcement comes right after the close of a $6 million Betsperts Series A raise led by HBSE Ventures and Verance Capital. Notable investors such as Kevin Durant's Thirty Five Ventures and Chris Paul joined the round as well.