Parimatch buys Ukraine's online poker room PokerMatch and mr.fish

Parimatch Tech announced Monday it has secured merger & acquisition deals with a performance marketing holding, mr.fish, and Ukraine’s largest online poker room, PokerMatch.

These agreements are expected to offer mutually beneficial opportunities for all parties, allowing Parimatch Tech to expand its entertainment and marketing product portfolio further and providing mr.fish and PokerMatch with new global expansion prospects. 

PokerMatch is one of the largest iGaming companies encompassing poker, casino and board games. The acquisition of this brand will enhance the entertainment proposal to end customers and add an asset to Parimatch Tech’s product portfolio. The brand is the partner of All-Ukrainian Sports Poker Federation and the title sponsor of the Ukrainian national sports poker team. 

Mr.fish will further strengthen Parmatch Tech’s MarTech expertise, considering that the holding is focused on a wide range of digital services including affiliate marketing, SEO, media buying, retention, reactivation, PR strategy, creative, design, and influence marketing. 

Mr.fish is home to multiple business units, such as:

• Digital Chain, an international marketing agency dedicated to iGaming, gambling and sports betting

• Vadideo, an international CPM advertising network

• Papa Karlo, an international CPA network, expert in affiliate marketing

• Global, an international marketing agency which provides craft SEO solutions

• Copylancer, a freelance copywriting website 

In an official press release, Maksym Liashko, Parimatch Tech co-CEO, spoke about these new deals and said: “Parimatch Tech is excited to join forces with PokerMatch and mr.fish to help achieve our big goal — exploring and expanding the entertainment possibilities our users experience by interacting with the Parimatch brand. We are certain that the synergy of our expertises will lead to strengthening of the brands of all parties involved. Our business philosophy and approaches are quite similar, and we are excited to join forces with mr.fish and PokerMatch to further build and expand our entertainment ecosystem”. 

Ruslan Bangert, PokerMatch CEO, commented: “It's an exciting day for all of us! Our companies share the same values and aspirations for global development. I am confident that the merging will be smooth, and we will begin working on our international plans soon”.

Yuri Titkov, mr.fish CEO added: “mr.fish started in one country and united two local companies. Over the last two years, we have expanded to 10 international companies operating in 12 countries and doubled the number of employees – from 120 to 250. Our cooperation on marketing projects with Parimatch Tech has been for many years. The merger became a logical step meant to strengthen our positions in the current markets and conquer new ones. We intend to create a symbiosis of marketing, technology, and product, and I have unwavering faith in my team and the new opportunities that opened for us”.