Aspire Global to acquire 25% of bingo supplier END 2 END for $1.7M

iGaming solutions provider Aspire Global has signed an agreement to acquire 25% of bingo supplier END 2 END, the company announced last Friday. The deal is valued at $1.75 million in cash, with an option to acquire all of the shares in three or five years.

By having reached this deal, Aspire Global aims to gain access to “real omnichannel technology” and a proprietary offering “in one of the biggest verticals in the iGaming industry,” according to a press statement on the matter.

Aspire Global intends to sell the END 2 END bingo solution through its subsidiary Pariplay and its aggregation platform, and it will be distributed to Aspire Global's existing as well as future partners. The acquisition also opens up access to new markets and customers for Aspire Global. The group currently operates in 30 regulated markets spanning Europe, America and Africa.

Founded in 2019, END 2 END is a bingo supplier company based in Buenos Aires, Argentina and Miami, USA. Its founders and management team are industry veterans with more than 15 years of experience, Aspire Global describes. The company’s proprietary bingo product is certified in a number of markets, including the UK and Colombia. About ten operators are already live with END 2 END’s bingo solution, including Colombian market leader Betplay, and Highrollers in Alabama, USA.

According to Aspire Global, END 2 END’s bingo product is unique since it offers “a real omni-channel technology.” Through the bingo supplier’s solution, the same platform implementation can provide online bingo, retail or point-of-sales bingo, and a hybrid or mix of bingo games.

Aspire Global sees this newly-announced deal as particularly promising given bingo’s status as the third-largest vertical in the iGaming market, while also especially important in regulated markets “where operators request the opportunity to offer more than one vertical.” By adding another vertical to their offering, operators can provide their customers “with a broader player experience” and a “more complete iGaming offering,” Aspire says.

"This is yet another step in Aspire Global's strategy to control the entire B2B value chain in the iGaming industry,” said Tsachi Maimon, CEO of Aspire Global. “It is also an important part of achieving our goal of becoming the world's leading iGaming supplier."

“We are happy to add our technology and expertise to a giant in this industry. END 2 END will have the opportunity to reach new customers and markets, hand in hand with Aspire Global,” Alejandro Revich, CEO of END 2 END, said. “No doubt it's a perfect match for us, and I hope this deal will take our company to the next level."