ICE London unveils Bingo Association Hub's new branding

Clarion Gaming, organizers of ICE London, which will take place February 1-3 at the ExCeL Exhibition Centre in the UK, has unveiled branding for the newly named Bingo Association Hub, which has been developed in partnership between the two organizations. 

The at-show Hub, formerly known as the Bingo Pavilion, will serve as a meeting place for the bricks and mortar industry as well as providing a home for key industry suppliers including Cowells Arrow, ECM Systems, Edward Thompson, Leisure Electronics, NRM, Shipley Creative and Wexel Gaming. 

In an official press release, Stuart Hunter, Managing Director of Clarion Gaming, spoke and said: "ICE London is known for meeting the business needs of every gaming vertical and I am delighted to unveil the new identity for the Hub which has been created in collaboration with the Bingo Association and draws on the unique characteristics of the Bingo Association logo. We aim to work with all of our stakeholders in the broadly-based ICE community to deliver an event that works for them and I am extremely grateful to Bingo Association chief executive Miles Baron and his team for helping us to deliver a presence that meets the needs of this important sector”.

"Bricks and mortar bingo is central to the at-show experience and as a team we will be working hard to make the Bingo Association Hub a 'must visit' component of the ICE London experience", he concluded.