Inspired hires new Director of iGaming Product Development

Inspired Entertainment announced Friday the appointment of Suki Sandhu as new Director of iGaming Product Development, effective immediately. His responsibilities include the innovation, delivery, and growth of Inspired's iGaming product lines: the Virtual Plug & Play online and mobile solution, Interactive games (Slots & Casino) and iLottery.  

Sandhu is a digital product executive with 20 years of experience in building product-driven organizations and taking digital products through the various stages of ideation, launch and growth. 

In 2005, Sandhu joined PartyGaming (now part of Entain), where he was responsible for the design and delivery of the core e-gaming platform, focusing on acquisition, conversion, and retention of players. He moved to IGT in 2010 as the Vice President of Interactive Product, tasked with growing the online and mobile potential of the land-based casino supplier. At IGT, Sandhu launched content into a number of globally regulated iGaming markets and into the social media market with DoubleDown Casino.

Between 2013 and 2016, Sandhu was a partner with Digital Works Group, where he ran Product Management and Monetization interim consultancy projects for start-ups including Zeptolab, GameSparks, and Bash Gaming, and for Experian, where he helped launch Experian CreditMatcher online. He was Head of Games for Gamesys (Roxor Gaming), where he ran the game studios and gaming platform, and most recently spent a short period with BetBull, where he helped with the re-launch of WynnBet for the start of NFL in 2021.   

In an official press release Brooks Pierce, President and Chief Operating Officer at Inspired Entertainment, spoke about Suki's appointment and said: "Suki is an innovative and results-driven product expert who offers a strong balance among commercial, operational and technical capabilities. His leadership and proven track record in defining and launching industry-leading B2B and B2C interactive solutions for diverse organizations are exactly what we need to take our iGaming business to the next level." 

Before entering the iGaming industry, Sandhu spent eight years working for online service provider AOL and Yell, the UK's online business directory, where he was the product lead responsible for the launch of AOL Search UK, Netscape UK Online and the Yell B2B direct marketing e-commerce site.