Affinity Interactive to launch US online and retail sportsbook with Kambi

Kambi Group has entered into a multi-state partnership to provide its online and on-property sportsbook to Affinity Interactive (AI), to power AI's upcoming retail, digital and online sports betting offering, DRF Sports.

The multi-year partnership will provide AI with access to Kambi's best-in-class betting solutions, from compliance provision and odds compiling to customer intelligence and risk management, all built on Kambi's proprietary software platform.

AI's significant online and mobile presence, including the iconic, 127-year-old Daily Racing Form, a provider of premium data and authoritative editorial coverage to horse racing and sports enthusiasts in North America, and DRF Bets, will enable it to provide Kambi's technology and services instantly to customers.

The multi-state agreement will introduce the Kambi-powered sportsbook online in Iowa before launching in additional states throughout 2022 and beyond.

Kambi is excited to announce a multi-state partnership with Affinity Interactive to power its DRF Sports brand.

DRF Sports will go live with Kambi's leading sportsbook online in Iowa before launching in additional states throughout 2022 and beyond.https://t.co/i0Qmq34df0 pic.twitter.com/4JffykW8OG

— Kambi (@KambiSports) December 29, 2021

"We are thrilled to work with the talented team at Affinity Interactive to provide our leading software to sports enthusiasts across the U.S.," said Kristian Nylén, CEO of Kambi. "This agreement is an exciting opportunity to showcase the strength of our product and leverage our experience to succeed in the competitive sports betting market. The combination of Kambi's advanced technology, DRF Sports' multimedia information capabilities, and Affinity Interactive's regional casino assets make for an enticing sports betting proposition."

"This is an exciting time for Affinity Interactive and the sports betting industry, and partnering with Kambi will allow us to capitalize on a number of compelling opportunities and position our businesses for shared success. This is the first step in our strategy of rolling out the DRF Sports brand to online customers for sports betting and iGaming," said James Zenni, Chairman of Affinity Interactive.

Kambi is a B2B provider of premium sports betting technology and services to the regulated global betting and gaming industry, with dozens of partnerships across six continents.