IGT to develop and distribute WWE omnichannel lottery games

International Game Technology (IGT) announced Thursday it has signed a multi-year exclusive licensing agreement with WWE (World Wrestling Entertainment, Inc.) to develop and distribute WWE-branded omnichannel lottery games and turnkey promotional programs featuring company logos, scratch tickets, Superstars, events and programs. 

In an official press release, Jay Gendron, IGT Chief Operating Officer, Lottery, explained this new alliance and said: “The WWE brand has broad appeal that reaches diverse age groups and cultural demographics in many geographies.   IGT looks forward to melding the unique WWE assets with IGT’s lottery expertise to create appealing, high-quality games and second-chance promotional opportunities for our global customers and their players.”

Alex Varga, WWE Vice President, Revenue Strategy & Development, added: “IGT is the clear industry leader in the lottery and gaming space, and we look forward to collaborating by bringing our intellectual property to our fans and lottery games around the globe. This is an exciting opportunity for us to continue to leverage the strong crossover between the WWE Universe and another segment of the gaming landscape.”

WWE, a publicly-traded company, is an integrated media and entertainment organization. It consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE's TV-PG programming can be seen in more than 900 million homes worldwide in 28 languages through world-class distribution partners including NBCUniversal, FOX Sports, BT Sport, Sony India and Rogers. The WWE Network includes all live pay-per-views, scheduled programming and a large video-on-demand library, and is currently available in more than 180 countries. In the United States, NBCUniversal's streaming service, Peacock, is the exclusive home to WWE Network.