ICE London creates new program to match over 70 international buyers with exhibitors

Clarion Gaming, organisers of ICE London, to be held 12-14 April, has confirmed details of a £250,000 investment to match influential buyers from throughout the world with companies exhibiting on the ICE show floor.

The Hosted Meetings program is a brand-new initiative curated by Newbridge Events, which has a track record of working alongside leading show organisers and brands including the UK Government’s Department of International Trade in order to maximise ROI.

Explaining the background to the Hosted Meetings program and its objectives, Stuart Hunter, Managing Director, Clarion Gaming said in a press release: “The programme is a key component of the ICE Charter that we published summer 2021 and which was created in order to maximise the ROI exhibitors receive from being part of ICE London. Exhibitors provide intelligence on the type of buyers that they want to see at show and the team at Newbridge then identify the profiles of potential customers and facilitate the relevant connections ahead of establishing a bespoke at show buyers schedule and curating one-to-one hosted meetings."

“We have created a dedicated VIP Lounge at the show with a concierge and I anticipate that we will be hosting upwards of 70 international buyers. I am delighted to have Newbridge on board to support us with this initiative as we look forward to finally being able to bring the industry back together in April 2022.”

David Woodbridge, MD, Newbridge Events added: “It is an absolute pleasure to be working on this exciting new project with the ICE London team. ICE is the world's leading showcase for the gaming industry, and we are delighted to be involved in adding to its ongoing success”.