Bet365 and Genius Sports expand live streaming partnership, include NFL official data

Official data, technology and commercial company Genius Sports announced Tuesday it has secured a major expansion of its long-term partnership with bet365.

As one of the first sportsbooks to implement Genius Sports’ live streaming service, bet365 has now agreed to a major uplift in the company’s premium video content including low latency broadcasts from several top tier global soccer competitions and the NFL to bet365 customers outside the U.S. Genius Sports’ expanded streaming solution will deliver new content to help enhance bet placement and customer retention for bet365.

All streaming content will be combined with Genius Sports’ portfolio of official data across thousands of events per year, including UK football and the NFL. This includes access to the fastest, most accurate data on the English Premier League, as well as the NFL’s real-time statistics through its proprietary Next Gen Stats (NGS).

To further enhance bet365’s marketing and player engagement strategy, Genius Sports will deliver its official data-driven marketing campaigns, driving deeper engagement and lower cost of acquisition across display, video and connected TV.

Mark Locke, CEO of Genius Sports, spoke in a press release about this expanded agreement and said: “The expansion of our partnership with bet365 further validates Genius Sports’ long-standing strategy to power live betting experiences backed by the highest quality official data and video content,” said Mark Locke, CEO of Genius Sports. “This agreement is particularly significant for our live streaming service which combines premium content from competitions with thousands of other low latency broadcasts from sports right around the world.”