Aspire Global cleared to add BtoBet's sports betting to casino offering in Denmark

B2B-provider of iGaming solutions Aspire Global has obtained a betting license in Denmark, the company announced on Wednesday. The awarding of the permit, by the Danish Gambling Authority (DGA), enables the business to continue its expansion plans.

Aspire Global’s subsidiary BtoBet’s platform has been certified according to the requirements laid out by the DGA. The company is now ready to offer betting to Danish players, in addition to its current casino offering, through BtoBet’s sportsbook.

The iGaming supplier has been operating in Denmark within the casino vertical since 2012. But now, with its Danish betting license approved, it will be able to add sports to its offering.

We have been awarded a betting license by the Danish Gambling Authority (DGA). Aspire Global will now offer betting to Danish players in addition to our current casino offering, using @BtoBet's sportsbook.

For more insight, read here - https://t.co/dbetJ53nTs pic.twitter.com/FAiEvclJqe

— Aspire Global (@aspireglobalplc) January 19, 2022

BtoBet and its proprietary sportsbook were acquired in October 2020, and operators in the country will now be able to take advantage of its player-centric sports technology and features.

The Danish license approval consolidates Aspire Global’s expansion plans worldwide. The company runs iGaming operations in 30 regulated markets spanning Europe, America and Africa, including countries like the US, UK, Denmark, Portugal, Spain, Ireland, Nigeria, Colombia and Mexico.

According to a press statement, the BtoBet platform has “a strong foundation,” especially within Latin America and Africa. It is now expanding its business footprint with a particular emphasis on the US and European markets, such as the newly-announced Danish market.

“Our offering has been considerably bolstered up by the acquisition of BtoBet and its proprietary sportsbook,” said Taschi Maimon, CEO at Aspire Global. “We see significant growth opportunities by offering both existing partners and new customers across the world a leading comprehensive gaming offering covering the technology platform, sportsbook, games, games aggregation and managed services.”

NeoGames commenced an offer to acquire Aspire Global for a value of approximately $480m.

Read more: https://t.co/dqDpJNoGQt#investors $NGMS

— NeoGames (@iLottery_NG) January 18, 2022

The news follows an announcement earlier this week by iLottery solutions provider NeoGames that it has commenced a public offer to the shareholders of Aspire to acquire 100% of the Aspiroutstanding shares of the company. NeoGames’ offer is for a total purchase price of approximately $480 million.

Aspire Global shareholders, who in the aggregate own 67.0% of Aspire Global’s outstanding shares, have irrevocably elected to accept the offer and will elect to receive up to 100% of the 7.6 million offered NeoGames shares. A committee of independent Aspire Global directors has unanimously recommended to Aspire shareholders to accept the offer.

The strategic transaction is set to combine the two companies to create a leding global provider in interactive content, proprietary technology and operations across all elements of iLottery, online sports betting and iGaming verticals, according to Moti Malul, Chief Executive of NeoGames.