Rush Street Interactive enters Mexico via media conglomerate Grupo Multimedios

Rush Street Interactive (RSI) announced Monday it has entered into an exclusive partnership with Mexican media conglomerate, Grupo Multimedios, to take RSI’s online gaming platform to Mexico. The allied companies expect to launch their operations in Q2, 2022.

Under the terms of the 25-year agreement, RSI will operate online casino and sports betting countrywide in close partnership with Grupo Multimedios, a subsidiary of which holds a license to operate online gaming in Mexico. The partnership also enables RSI to leverage Grupo Multimedios’ array of media assets and distribution channels for promotional and content integration purposes. 

In an official press release, Richard Schwartz, CEO of RSI, spoke about this new alliance and said: "We are excited to partner with Grupo Multimedios, one of the most respected media enterprises in Mexico, which we believe will serve as a great accelerant for building our online gaming operations in the country. Mexico represents an attractive market opportunity, with a population of more than 130 million, which, when combined with Colombia’s population of 50 million, will expand RSI’s offering in Latin America significantly. We were deeply impressed by Grupo Multimedios’ management team and long track record of success, including the growth of its digital businesses in Mexico, which will be extremely valuable as we launch and grow our business in Mexico."

Angel Cong, Co-CEO of Multimedios, added:  "It is very exciting to start this partnership with RSI, their experience and amazing team will help our group achieve a new partnered vision of continuous growth and entrepreneurship. RSI has been successful in the American and Colombian online casino and sportsbook markets; we have no doubt that together we will achieve the same in Mexico. With this partnership, both RSI and Multimedios will take advantage of our media assets to be a strong and successful competitor."

RSI was the first U.S. gaming company to launch a regulated online sportsbook in Latin America when it launched RushBet.co in 2018. The company has most recently published data from Colombia’s gaming regulatory body which showed that RushBet.co accounted for nearly 20% of online casino and sports betting handle in the country.

"As the first U.S. gaming company to launch a regulated online gaming sportsbook in Latin America, we have a deep understanding and appreciation for the communities where we operate and the localization that is needed to thrive in the Latin American market. We look forward to leveraging the infrastructure, operations team, and relationships developed during our five years of business in Latin America as we expand our best-in-class online gaming platform to a growing Mexico market. We are thrilled to build on our existing success in Latin America and will continue to expand our presence in the region and globally," Schwartz concluded.

Grupo Multimedios has been operating in Mexico for 89 years, spanning multiple industrties including media, sports, entertainment, wines, food, retail and real estate. The company’s portfolio of media assets encompasses television, radio, print, billboards and digital, and includes Mediotiempo, a digital sports property attracting more than 7 million users per month; Milenio, a digital national news and information source; and Canal 6, its network of 22 television stations and 63 radio stations.