FansUnite's Money Line launches online sportsbook platform for global markets

FansUnite Entertainment announced Monday that the company's white-label partner, Money Line Sports, an Ontario-based SaaS and gaming technology company, launched its online betting platform on FansUnite's Chameleon Platform in European and overseas markets. 

In addition to the Money Line sportsbook powered by Chameleon, Money Line offers streaming OTT sports including odds feeds, premium insights and subscription-based live sports streaming. The Money Line sports betting platform will offer a portfolio of gaming products including esports and traditional sports, along with a customer acquisition-focused affiliate marketing application for regulated gambling markets.

Money Line will market the new gaming platform to its streaming service subscriber base in countries and regions that are accessible via FansUnite's gaming license issued by the Malta Gaming Authority (MGA). Money Line will also continue to target new markets as they materialize.

In an official press release, Scott Burton, CEO of FansUnite, said: "We are excited to launch Money Line's platform today. Through their extensive reach in a range of betting jurisdictions, Money Line will be able to enter new markets and deliver a complete array of gaming solutions to a large audience. We will continue working with the Money Line team to add new features and products to give their customers new and exciting offerings, and expand their reach."

Michael Friedman, CEO of Money Line Sports, added: "FansUnite's Chameleon platform was the perfect technology partner to ensure Money Line could meet all of our business goals. We needed a platform that could scale quickly, evolve with ever-changing markets and ensure that our customers would be free to choose their favorite betting vertical. Chameleon's technology stack, versatility, back office, and reporting capabilities give us the necessary toolkit to entrench Money Line Sports as a vital industry brand."